Instagram is one of the best platforms if you’re looking to drive offline and online traffic to your business. With 1.074 billion Instagram users worldwide, it is a great place to market your brand and products.
Today, most businesses are turning to Instagram to tell their brand story and advertise their services and products. If you are someone who is still confused about how to use Instagram for your business, you’re at the right place.
Here, we give you 7 ways to use Instagram in the best way possible to attract your audience and grow your business.
Types of Videos on Instagram
First, let’s talk about the different types of videos on Instagram that you can use to target your audience and attain success.
Feed videos are the first type of videos your customers will look at when they visit your Instagram profile. Therefore, it is very important to take care of the following things when making videos.
- Make sure your feed is well-structured.
- Keep your videos interesting and short.
- Plan and schedule when to post to your feed.
When you have a feed that is well-planned, it will draw customers to visit your other content and probably even follow you.
Instagram Video Stories
Video Stories on Instagram is a more informal and casual way that shows off your daily business life. These types of videos give your followers a sneak peek into how your business functions. These videos help engage your audience and also build a connection with them.
Instagram stories are a fun and interesting way to get your audience excited and raise brand awareness. You can get various ideas to create stunning Instagram stories. If done right, it can also help to boost sales.
Live videos are another way to build a close connection with your audience. It’s a live broadcast where you go live to engage with your followers. Your followers can interact with you by commenting in real time.
It’s one of the most interactive platforms and a beneficial tool to gain insights and receive feedback from your audience.
This is one of the latest versions of Instagram videos that has its application. With this type of video, you can make longer videos to broadcast them using your Instagram account.
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7 Ways to Use Instagram for Business
Share Limited-Time Offers
With more than 1 billion people using Instagram every month, it’s a great platform to market your business in the best way possible.
Using the Instagram Story feature, you can put out discounts and share limited-time offers that can make a difference. Instagram Story is a time-sensitive feature that disappears after 24 hours.
So, make sure to set up your offers in a way that your customers can redeem them only within that particular time limit, creating a sense of urgency.
Introduce Your Team
Once your Instagram Stories have attracted enough attention, you can go a step further and add a human touch to your Instagram videos. Draw the curtains and show your viewers what happens behind the scenes.
Show your audience the people behind your services and products. For example, get your team members or employees to share information on how they work towards their goals.
You can create employee interviews and post them on Instagram to engage your audience.
Showcase Your Products
Instagram is the perfect platform to show off your services and products. You can create a product video that gives your audience a feel of what your product looks like.
You can also talk about its features and advantages to get the audience interested. Keep in mind that Instagram Stories are all about being genuine and building a connection with the audience.
So, making your videos realistic will help to build trust in your brand. Make sure that your videos look spontaneous and unscripted, as this is what your audience is looking for on Instagram.
To create engaging and awesome videos, you can use an Instagram video editor to make your videos stand out.
Invite an Influencer
Today, influencer branding is gaining a lot of popularity, with most brands turning to influencers to market their products and services.
Popular influencers have a large follower base, and getting a recognizable face to market your services and products on Instagram can help in a great way.
Collaborating with a famous influencer allows you to reach out to a wider audience.
Produce short how-to-do videos or DIY projects to engage your audience. Using your products, you can give them some interesting tips and tricks on how to use the products.
Introduce the features to make things easier for them. DIY and how-to videos are becoming very popular and including them in your marketing strategy can help in a big way.
Create Short Commercials
Commercials are another way to use Instagram for your business. Short commercials and videos on Instagram can either be inspirational, funny, or emotional.
They are perfect to put out your product in a creative way. You can tell a story through your commercials and build a connection with the audience.
Avoid boring commercials that do not entertain and make sure to keep your content unique and fresh.
Question & Answer Videos
Customers always have a lot of questions before purchasing a service or product. So, having a question-and-answer live video session will help to clear customer doubts and also build trust that is very important for any brand.
Going live every once in a while to answer customer queries helps to make your audience feel important and cared for.
These were 7 ways you could use Instagram for your Business. These tips and tricks will help you create effective videos to build your Instagram presence and engage with your customers.
Remember, these are just a few examples of how you can use Instagram for your business, but there are plenty of different ways to use the platform to grow your business.
Keep in mind that growth takes time, but the key is to stay consistent and keep posting valid content that engages your audience.
Image by Gabrielle Henderson